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The Only Marketing Blog You'll Need to Read
- Blinkx launches 'Adsense for videos' - 2007-06-25 08:27:00-04
Video search engine Blinkx has launched an Adsense-like platform called AdHoc in a bid to raise revenues from the content in its index.The system uses speech recognition technology to place contextual ads next to or inside web videos on sites.
- Winner Best Keyword Research Tool - 2007-06-25 09:41:39-04
The poll is closed and the results are in with 154 votes for the most recent TopRank OMB Reader Poll: Best Keyword Research Tools. The two long standing tools of choice for many search marketers, Keyword Discovery and Wordtracker, battled it out and in the end, tied. What surprised me was how popular the old Overture [...]
- Murdoch said to be close to terms on Journal - 2007-06-25 10:28:51-04
The NY Times reports that News Corp. and Dow Jones are close to coming to terms on the stickiest point of the proposed acquisition: editorial independence. And the Journal reports, “Talks have speeded up ever since the Bancrofts last week gave Dow Jones’s board the power to negotiate with News Corp. Both sides described the [...]
- Insider Thinks Google Won't Serve DoubleClick's ASP Customers - 2007-06-25 10:38:51-04
I had an interesting talk with Dana Ghavami, CEO of rich media/ad management firm CheckM8 the other day. One topic our discussion naturally flowed towards was the recent upheaval in the ad management space, spurred on by Google’s DoubleClick purchase. I asked him what he thought of AOL’s acquisition of AdTech, a lesser-known Germany-based ad management firm with strong ties to the European mark...
- Make Some Noise - 2007-06-25 10:55:49-04
It seems we owe everyone an explanation on a subject that has come into the public eye over the last few days. Tomorrow is the so-called “Day of Silence,†during which thousands of US webradio broadcasters will get together to turn their radio streams off for a day to protest the newly-introduced higher rates that SoundExchange intends to charge them. Last.fm decided long ago that we wouldn...
- Google Promoting Local Business Center - 2007-06-25 11:39:13-04
Google is finally promoting (sort of) its local business center on the Lat Long Blog: As part of our quest to build the best local search experience possible, Google’s Local Business Center is where business owners can go to add or edit their business listing on Google Maps by providing their address, contact information, hours of [...]
- Friendster sees massive 40 percent page view boost in May - 2007-06-25 15:10:29-04
updated Friendster, the early social network that stumbled badly three years ago and gave up leadership status to MySpace, Facebook and others, continues to recover â€" and its 40 percent page view boost last month is remarkable. The site had 24.7 million unique users last month, according to the latest Comscore data for global traffic just released. [...]
- Xerox Search Analytics - 2007-06-25 15:20:47-04
Xerox joined the Search Analytics vendor platform with the release, or announcement of FactSpotter, a document search software that Xerox says goes beyond keyword search, according to TechCrunch:Â "...FactSpotter is capable of combing through almost any document regardless of the language, location, format or type; take advantage of the way humans think, speak and ask questions; and discriminate...
- iPhones have landed. Now how much will the data plans cost? - 2007-06-25 16:45:58-04
Apparently, everyone's favorite new phone has landed on these shores and is poised to make the FedEx trip to Apple and AT&T stores soon. AppleInsider is reporting that the phones landed this...
- The Odds on the iPhone Failing. - 2007-06-25 23:40:58-04
Nothing is ever really culturally important until it has a betting line. Well, you can now consider the iPhone officially culturally important. As reported by LiveScience, BetUS.com has given the odds on the iPhone’s failure: * Consumers are reported camping out waiting for an iPhoneâ€"3/1 (IS: it’s already happened) * Initial iPhones get recalledâ€"30/1 (IS: I wouldn’t really be [...]
- GigaOM Plaxo reboots, gets in sync « - 2007-06-26 00:28:46-04
GigaOM Plaxo reboots, gets in sync «: Now you can sync your Google Calendar and Address Book with your corporate calendar and address book Exchange/Outlook, Apple Apps, LinkedIn, and any other web service or software you prefer to use. (I say almost because there are still some platforms that are not supported, and the beta release isn’t quite bug free.) The Mountain View, Calif.-based start-up...
- Closing Threadwatch This Friday - 2007-06-26 00:56:17-04
I hate to do this, but this Friday I am closing Threadwatch. I don't think the site died at any specific point, it has been more of a process, which I will outline below: read more
- Yahoo! Music goes radio silent - 2007-06-26 01:24:08-04
Apologies to anyone who was hoping to listen to free LAUNCHcast today. We’re shutting down the Internet’s #1 radio service for the day to draw attention to the outrageous rates recently set by the Copyright Royalty Board in Washington, D.C. We’re doing so in alongside thousands of webcasters, including Pandora, MTV, Real/Rhapsody, WXPN.com, KCRW.com, and [...]
- Friendster Up 40%: More Web 2.0 Cake For Everyone - 2007-06-26 02:36:45-04
Friendster experienced a 40% page view growth rate in May, according to the latest comScore traffic figures published at Venturebeat. Friendster currently sits in 4th place on the list of popular social networking sites, behind MySpace, Facebook and Hi5, but ahead of Tagged.com, Bebo and Piczo. In an age where everyone presumes that Facebook reigns supreme, the [...]
- Facebook Frenzy: Facebook Apps Getting Acquired - 2007-06-26 05:42:57-04
Perhaps not as crazy as it might sound: the reported price is only $60,000. But nonetheless, the fact that the Favorite Peeps widget just got acquired by Slide - a company keen to dominate the Facebook apps market as it faces the uncertainty of MySpace’s widget policy - shows that the frenzied activity around [...]
- Internet radio goes silent today - 2007-06-26 06:25:00-04
Many internet radio services will go silent today in protest at plans to increase royalty fees paid by web broadcasters. Many US web broadcasters have protested that the royalty hikes, which will be backdated to January 2006, will put them out of business, as well as reducing the choice availble for listeners.
- Your Email Marketing Sucks*! Study Says So - 2007-06-26 06:43:01-04
Sliverpop released a new study titled 8 Seconds to Capture Attention Some of the things the study points out include:
35% of landing pages studied didn't have the same look or tone of the email that generated the click. For consumer campaigns, this figure was 29%, but increased to 41% for BtoB companies.
Unfortunately this happens when email marketing is siloed within the organization and the folks sending out emails don't have the ability to control landing pages, etc.
45% of landing pages didn't repeat the promotional copy found in the email. Landing pages with images and messaging matching the emails that generated initial interest are better able to reinforce the brand and move email recipients from clicking to converting.
In other words they did not plan for their customer to follow the scent .
17% of the email marketing campaigns studied actually sent recipients to the marketer's home page rather than a unique landing page. "Home pages are most often created to appeal to the broadest spectrum of prospects possible, while truly successful email marketing campaigns are focused on segmented groups based on their relationship to the company or product," said Elaine O'Gorman, vice president of strategy, Silverpop.
Email marketing is still one of the most powerful online marketing tactics. Hopefully if you have been a GrokDotCom reader for a while you aren't making any of these mistakes. However, thinking about email marketing in isolation without paying attention to the details of the online sales and marketing blueprint is just a noise making, customer irritating tactic that sucks the success away from you.
* PS. Sucks is a Brooklyn technical term.
PPS. Don't forget to plan for the preview pane.
Email Marketing, scent, SilverpopDo you know which sells best? Learn more about our latest ebook
- seomoz - seo pricing - 2007-06-26 07:56:31-04
This is another great article from Rand , man I wish I could write like him, Anyway Rand goes into great depth about the SEO industries pricing models from Hourly Consulting on Seo to the one I hate the most Pay for Traffic. For me the when I look at taking on a client the thing I [...]
- Location. Location. Location: Get the Best Out of 3 Presence Apps - 2007-06-26 08:01:29-04
Just as in real estate, location is big news in web apps these days. Today, we’re going to take a quick look at three applications that leverage the power of presence â€" Upcoming, Plazes, and Dopplr â€" and see how you might best be able to use them in your daily web worker life. Share/E-mail
- Google Reader Downtime: Solved - 2007-06-26 10:20:28-04
Yesterday, users reported that Google Reader was not refreshing feeds and TechCrunch picked up the story. A Google Groups thread has also been monitoring the downtime, eventually with Mihai Parparita, a Google Reader Engineer, informing the community that the problem has been resolved. Very sorry about this, feeds should be correctly refreshing again. They will catch up on updates over the ne...
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