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- Blogs, Podcasts, and Vidcasts - 2007-06-27 19:44:00-04
This was an excellent session for anyone thinking about or planning to develop these mediums for their business, clients, or as a personal vehicle. The panelists (Diego Naranjo/MiamiAdGuy.com, Jesus Hoyos/crmenlatinamerica.com, Blogs, Julio Vaca/EveryZing.com) and moderator (Jay Berkowitz, Ten Golden Rules)...
- Viral and Word of Mouth Marketing - 2007-06-27 19:59:00-04
While the panel (Brad Pick/Edelman, Luis Cabrera/The Bravo Group, Gene Derose/HouseParty.com) was very knowledgeable, gave enjoyable presentations, and offered great examples of big business ventures in this area of marketing, they offered nothing for the little guy. In the online...
- How To:: Interview: How to Stop Plagiarists From Taking & Using Your Valuable Content as Their Own - 2007-06-28 01:00:00-04
Help! You've been robbed! A plagiarist is *borrowing* your valuable content and posting it to his site without your permission. No one's safe. If you have an RSS feed on your site, this is already happening to you. What can you do? First, take a deep breath. Then track down the culprit who's taking your copyrighted content (articles, photos, videos, samples, templates, etc.) and make him stop. Includes a sample cease-and-desist letter, takedown notice and lots of useful resources.
- Case Study:: How Teen Eretailer Tripled Revenue by Allowing Consumers to Select What Email Content They Really Want - 2007-06-28 01:00:00-04
Giving consumers more control over the merchandise offers they get has been an effective marketing tactic for a few years now. Still, our ears perked up when we saw the results from a teen eretailer who allows their finicky users to receive emails about only the brands they selected -- email-generated revenue jumped 318%. Plus, how they target non-responders four months later.
- Color, Curves, Culinary Delights Infuse Terra Nikki Beach Party - 2007-06-28 01:54:00-04
Maybe it's the heat. Maybe it's the culture. Maybe it's the low threadcount style of dress among the Miami-attendees. Maybe it's something else, but it's nothing like New York. Anyway, now that we have that out of the way,...
- Media Events Calender - 2007-06-28 17:55:00-04
AD:TECH CHICAGO Navy Pier Wednesday, August 01, 2007 FOR NEW MEDIA PLANNERS - 8 HOUR INTRO TO MEDIA PLANNING Chicago Wednesday, August 01, 2007 AD OPERATIONS TRAINING: VIDEO PROCESSING & TRAFFICKING New York, NY ...
- Media Motion: For the Record (06/29/07) - 2007-06-28 23:10:00-04
ActionAds wins an eBay award, plus other interactive industry hires, partnerships, launches and announcements.
- Chicken Soup for the Confused Mobile Marketer - 2007-06-28 23:10:00-04
Here are some ideas from today's mobile warriors on how to get your brand to live in your customers' hands.
- A 6-Step Plan to Boost Conversions - 2007-06-28 23:10:00-04
TMP Directional Marketing's SVP, interactive provides a guide for moving beyond bid-centric strategies and improving all elements of a performance-based program.
- Advertising Week Event to Advance Diversity in Advertising - 2007-06-29 06:56:00-04
Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program during Advertising Week September 25-28,...
- Power of Short, Plaid, Pleated Skirt Creates Threesome - 2007-06-29 07:45:00-04
The uniquely strong, yet skittishly odd powers of the short, plaid, pleated skirt have been put to use by Coors Light Canada and Maxim for the Coors Light Maxim Golf Experience, an event which promises "the ultimate threesome." Now,...
- Frank 'Furback' Sack The Genesis of Philips Bodygroom - 2007-06-29 08:04:00-04
In a new historical examination of Frank, Furback" Sack, the inventor of the TuftBeGone body hair removal device, Philips Norelco Bodygroom takes a look back at cultural influences which resulted in the the launch of its own Shaveeverywhere.com phenomenon....
- AMA Says No to Games as Next Neurosis - 2007-06-29 08:37:00-04
Saying the issue needed more research, the American Medical Assn. passed on declaring excessive video gameplay a mental disorder this week, reports the L.A. Times. Instead of pegging video games as...
- YouTube Traffic 50 Percent More Than Other Video Sites' - 2007-06-29 08:45:00-04
The market share of U.S. visits to YouTube increased 70 percent from January 2007 to May 2007, according to Hitwise research director LeeAnn Prescott, with the share of visits to some 64 other video...
- Mobile Social Network ImThere Makes Debut - 2007-06-29 08:47:00-04
Launching this week, ImThere is a mobile social network focusing on real-world events, reports Mashable. Users can add events, manage them on a personal calendar, get notifications on what's new, and...
- New Pownce IM Client 'Trownces' Twitter - 2007-06-29 09:00:00-04
Yet another IM client has launched. Called Pownce, it allows users to send files - not only to one person, but to everyone on a buddy list or group, reports Mashable.The idea holds for both sending...
- New Dating Site Starts in Real World, Moves Online - 2007-06-29 09:04:00-04
A new online dating startup will reverse the process of first chatting online before an actual meet-up, reports Springwise. Admit an Attraction allows people to meet online after first meeting in the...
- By 2011, Teen Market Shrinks, Spending Clout Soars to $200B - 2007-06-29 09:06:00-04
The market for products bought by and for the 25.6-million-member teen market will undergo a slight growth spurt, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, despite an...
- Cherry Coke Does Col MySpace Page, Back Button Still Useless - 2007-06-29 09:19:00-04
In one of the better makeovers of the horrific-looking MySpace, Juxt has created a Cherry Coke MySpace Page Design contest that places the winning design on the MySpace homepage. As part of the contest, there's all sorts of Flashtastic...
- iPhone Then and Now: Fewer Willing to Buy; More Willing to Pay - 2007-06-29 09:29:00-04
The percentage of shoppers reporting they were "very likely" or "extremely likely" to purchase an iPhone actually fell from 26 percent to 15 percent between the period after the launch announcement...
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