An internet marketing blog about the intersection of social media, search marketing and online public relations.
- Domain Name Integrity for Blogs and RSS URLs - 2007-06-17 11:50:33-04
We started Online Marketing Blog in December 2003 using Blogger and the feed was run through Feedburner. Recently we had that old RSS feed redirected to the current blog running on Wordpress. This redirection through Feedburner of the old feed to the new feed only works for 30 days and then the old feed dies. Just [...]
- Reader Poll: Best Keyword Research Tools - 2007-06-17 22:33:05-04
With any kind of online marketing you need a place to start. Find out what kinds of search queries people are typing into the search box and you'll know what kind of content to optimize, create and get links to. For the most part, keyword research software and tools fall into a handful of categories. Paid [...]
- Search Marketing Blogs Reviewed on WDFM - 2007-06-18 22:04:49-04
Larry Chase of Web Digest for Marketers, a newsletter that's been published since 1995 and has over 40,000 subscribers, asked me recently to do reviews on a list of 15 or so search marketing blogs. Larry only has guest writers 2-3 times a year, so I was very honored to say yes. Some of the blogs [...]
- DM Days New York 2007 - 2007-06-18 23:33:50-04
After a few days home in Minnesota I've gone on the road again to the DM Days conference in New York. Just two hours sitting on the tarmac this time. The DMA Search Engine Marketing Council has quite a bit going on between sessions on search marketing, informational events and there will be [...]
- DM Days Keynote on Social Media - 2007-06-19 19:17:07-04
The DM Days 2007 conference kicked off with a keynote presentation starting with DMA President and CEO, John Greco. The keynote was titled, "Next Gen Interactive: How Marketers are Optimizing the Power of Social Media to Connect and Deliver Results". With technology evolving, customer preferences changing and competition that is sharper than ever, the focus of [...]
- Interviews with DMA Search Marketing Council - 2007-06-19 21:08:25-04
Here is a collection of short video interviews taken during day one of the DM Days conference in New York. The Direct Marketing Association has a variety of special interest groups called "councils". One of them is focused on search marketing and appropriately named, the Search Engine Marketing Council, or SEMC. I serve on the operating [...]
- DM Days Final and Dinner with Jim Boykin - 2007-06-21 06:59:46-04
I was able to sit in on a DM Days site review clinic yesterday with Detlev Johnson and Amanda Watlington who provided great advice to the few audience members. The site owners literally received multiples of their conference admission price in consulting advice. One site had thousands of pages hiding content from the search engines [...]
- Reader Poll: Best City for Conferences - 2007-06-21 07:21:24-04
Since attending, blogging and speaking at industry conferences is a big part of my own search marketing agency's marketing, I get to attend a good number of events in a variety of cities. One of the nice things about having events in the same city is that you get to know the city better each [...]
- SEM Blogs Update and Blogging Tips 062207 - 2007-06-22 17:51:21-04
What a week! With most of my time spent at the DM Days conference or sitting in a plane (not flying of course, just sitting on the runway waiting for the stars to line up or whatever control towers are using these days to give the OK for takeoff) I had little time to poke [...]
- Winner Best Keyword Research Tool - 2007-06-25 09:41:39-04
The poll is closed and the results are in with 154 votes for the most recent TopRank OMB Reader Poll: Best Keyword Research Tools. The two long standing tools of choice for many search marketers, Keyword Discovery and Wordtracker, battled it out and in the end, tied. What surprised me was how popular the old Overture [...]
- Future of Online PR and Reputation Management - 2007-06-26 08:50:02-04
For this post I am using for inspiration (with attribution) a recent post headline from Steve Rubel, "The Future of PR is Participation, Not Pitching". As with most "this tactic is dead" posts, I think the reality is that while pitching the media as we know it today is in decline, it will always provide [...]
- Four SEM Industry Rants - 2007-06-27 13:15:25-04
It's pretty much an understatement to say search marketing is an interesting business. In fact, some of the most creative yet technical, entrepreneurial and lateral thinking individuals you'll ever meet work in this field. At the same time, there are cases where showmanship and hype can overwhelm real substance and certain behaviors get annoying. Understand, [...]
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