Google AdSense Launches Pay Per Action Under Referrals 2.0 to All

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1. Google AdSense Launches Pay Per Action Under Referrals 2.0 to All - 2007-06-29 08:20:48-04
   

   The Inside AdSense Blog announced that Google has launched referrals 2.0, or Pay Per Action, to all AdSense publishers who have the referrals option.

   Many people only had referral products for Google products, such as AdSense, AdWords, Google Toolbar, Firefox, Google Pack and so on. Now, you have access to thousands of referral products from any AdWords advertiser who set a campaign up.

   This should help improve the lack of impressions with Google PPA that we have noticed since they launched the beta.

   I have tons of coverage of how it all works in my past articles. I have been beta testing both ends of the product since they launched, so you can probably learn a lot about it by reviewing the Google Pay Per Action archive (tag).

   Remember, referral products, including pay per action, can be advertised and promoted more heavily than standard AdSense ads. So you can ask people to click on your ads. And they also include Google's text link ads, such as this one .

   Forum discussion at WebmasterWorld and DigitalPoint Forums.

   

   
   
   
2. Yahoo Adds New Features To Panama (Search Marketing Console) - 2007-06-29 08:43:35-04
   

   The Yahoo Search Marketing Blog announced new features they added to the Panama (Yahoo Search Marketing) advertisers console.

   The largest feature is a method of moving or copying keywords from one ad group to another ad group.

   On the Ad Group page under your Campaigns tab, you'll now see "Move" and "Copy" buttons. As the names imply, these let you move your keywords from one ad group to another and copy them as appropriate. Note that you're still limited to 100 keywords per ad group.

   Select a keyword you want to move by clicking the check box next to it. The first time you hit the "Move" button you'll get a pop up that shows some useful instructional text. You may opt not to view this in future. You'll then be taken through an easy step-by-step process for moving your keyword.

   Now new advertisers can use the keyword selection tool during the online enrollment process. In addition, they made the keyword section tool easier to use and more useful. Plus, Yahoo now helps you write your ads by giving you ad text ideas.

   Those are the new features, the forums don't have much feedback on them, as of yet.

   Forum discussion at DigitalPoint Forums, WebmasterWorld and Search Engine Watch Forums.

   

   
   
   
3. Top Google AdSense Ad is Highest Paying AdSense Ad - 2007-06-29 09:06:06-04
   

   A WebmasterWorld thread confirms what many people have suspected for a long time. The top advertisement inside a Google AdSense unit is the highest paying ad in that unit.

   AdSenseAdvisor has confirmed this:

   I can confirm that in the general ad auction, our system will target the highest-paying ads to the ad unit implemented first in your HTML, working down through the auction results to fill in the rest of your ad units in order.

   Most people knew this, but it is nice to have official confirmation from a Google representative.

   Forum discussion at WebmasterWorld.