Hyundai Woos Younger Demo with Mobile Campaign

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1. Hyundai Woos Younger Demo with Mobile Campaign - 2007-06-22 00:41:41-04
   The company tries to shed its image as a cheap car maker by reaching a new and unfamiliar audience.
   
2. Online Ad Tech Calls Israel a Home, and for Good Reason - 2007-06-22 00:41:41-04
   Daily challenges make for deep bonds and a strong work ethic for firms such as AlmondNet, CheckM8, Eyeblaster, Quigo -- and even Google.
   
3. Execs & Accounts for June 22, 2007 - 2007-06-22 14:47:48-04
   Answers.com makes Smith CSO; IVillage names Gutkowski COO; Vibe to use KickApps' white label CGM platform.
   
4. Reprise Media Lands Microsoft Search Marketing Deal - 2007-06-25 00:40:37-04
   After its acquisition this past spring, Reprise finds itself teamed with McCann WorldGroup and Microsoft for SEM.
   
5. Blinkx to Offer Contextual Targeting for Video - 2007-06-25 00:40:37-04
   Three-year-old video search engine also plans to introduce a peer-to-peer ad-supported video platform, similar to Joost.
   
6. Execs & Accounts for June 25, 2007 - 2007-06-25 00:40:37-04
   R/GA London names ECD; IGA Worldwide signs with Cyanide, Morpheme, and Staggan.
   
7. Yahoo Aims to Ease Ad Buying Process with Sales Restructure - 2007-06-25 13:46:44-04
   In the midst of personnel changes, Yahoo aims to counteract slow display ad growth, and make it easier for advertisers to combine search and display ads.
   
8. One in Five Users Gives Mobile Search and Audio Ads Thumbs Up - 2007-06-26 00:47:52-04
   More than a quarter of the people responding to a new survey said sponsored text links that appear as a result of Web searches would be their preferred form of mobile phone advertising.
   
9. Mobile Developers Test Content on Hundreds of Handsets Remotely - 2007-06-26 00:47:52-04
   Mobile Complete serves clients challenged to test how content will render on each handset, on every carrier, in every region.
   
10. Data Drives Bluestreak Buy and Recent Spate of Ad Tech Deals - 2007-06-26 14:47:15-04
    Ongoing industry consolidation is partly driven by a very pressing client need: data consolidation.
    
11. Kiptronic Expands to Offer Downloadable Video Ad Insertion - 2007-06-27 00:41:06-04
    Now offering audio and video ad placement, the company lands Condé Nast as its first customer.
    
12. Chrysler and Nickelodeon Plan Multimedia Marketing Deluge - 2007-06-27 00:41:06-04
    Chrysler is pairing with Nickelodeon in a multi-million-dollar, multi-media marketing blitz that will include an extensive online element.
    
13. Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First - 2007-06-27 00:41:06-04
    Hitwise data show the ebb and flow of traffic to the official sites of the Democratic and Republican presidential primary candidates.
    
14. Marchex Morphs 100,000 Generic Sites Into a Local Search Network - 2007-06-27 07:45:14-04
    A year in the works, the move creates perhaps the largest online local search and media network.
    
15. Execs & Accounts for June 27, 2007 - 2007-06-27 15:45:31-04
    Time Inc. taps Quigo; aQuantive hires two VPs; Kevin Ryan joins SEW & SES.
    
16. Nielsen Agrees to Acquire Wireless Measurement Firm Telephia - 2007-06-28 00:40:21-04
    The purchase of Telephia, for an undisclosed sum, expands the media measurement giant's wireless capabilities.
    
17. NBCU's iVillage Puts Sugar Publishing in its Ad Sales Cupboard - 2007-06-28 00:40:21-04
    NBC Universal will represent ads on PopSugar and nine other female-centered Sugar Network sites.
    
18. Giuliani Site Visitors Seek Health Content, Clinton's Go for Games and Country Music - 2007-06-28 00:40:21-04
    Behavioral ad network Tacoda measured how likely visitors to presidential campaign sites were to check out certain types of Web content.
    
19. Amazon Man to Helm News Corp/NBCU Video Network - 2007-06-28 16:47:13-04
    Jason Kilar is tasked with developing a clean user interface and building recommendation engines for the joint video distribution venture.
    
20. Execs & Accounts for June 29, 2007 - 2007-06-29 00:42:58-04
    Paramount taps mediaedge:cia U.S. for worldwide media; L’Occitane en Provence picks Range.