The Only Marketing Blog You'll Need to Read
- Just how deep is Wikipedia's Penetration into Google... - 2007-06-26 13:53:36-04
After taking a random sample of 600 Wikipedia articles, 96.67% are in Google's top 10 for their title. read more
- Value Of Speaking At Conferences - 2007-06-26 14:51:05-04
Last week I posted my wrap up of eBay DevCon and in the comments Gary R Hess commented: Shoe, you and a lot of other guys go through a lot of trouble to give these speeches. However, at least to my limited knowledge, you aren’t getting much out of it besides being looked at as one [...]
- What Are Google's Intentions With the Acquisition of DoubleClick? - 2007-06-26 16:10:34-04
Alex Kinnier, a Group Product Manager at Google, has shed some additional light on why Google went after DoubleClick in April of this year, an acquisition that is still in process of completing. The post first of all provides a...
- iPhone Reviews Are Rolling In - 2007-06-26 18:33:21-04
The embargoes have lifted iPhone reviews are starting to roll in. We were not so lucky as to be graced with one, but CrunchGear is keeping track of everything everyone is writing about the phone. The New York Times and Wall Street Journal are giving it a big thumbs up, ensuring that they will be [...]
- Reviewing the reviews: Walty and Davy like it — geez, everyone does - 2007-06-26 19:06:35-04
[Synopsis of the following post: The embargo for the “first reviews†of the iPhone dropped tonight. If you boil them all down, here’s what they all say: “The cellular broadband it uses is painfully slow, but you’ll appreciate having all that extra time to ponder how envious your friends are that you own the coolest [...]
- David Pogue writes that the iPhone lives up to most... - 2007-06-26 20:56:51-04
David Pogue writes that the iPhone lives up to most of its hype. Summary: typing is so-so, browser good, network slow, email is great, and a modified Russian reversal joke: "On the iPhone, you don't check your voice mail; it checks you". (thx, david) Update: Walt Mossberg has a much more in-depth review...he liked it less than Pogue, I think. Regarding the Microsoft Exchange incompatibility spe...
- Online Advertising Primer from Google - 2007-06-26 22:04:18-04
Alex at Google is explaining Google’s decision to buy DoubleClick and in doing so offers one of the best advertising primers I’ve run across.  People seem to have an enormous difficulty understanding why contextually targeted search ads tend to be a lot more effective than offline advertising and this will help them. Online banner ads [...]
- MySpace Founders Request an Outrageous $50M for Renewed Contracts - 2007-06-26 22:05:47-04
MySpace founders Chris DeWolfe and Tom Anderson have reportedly made a hefty request with their compensation proposal to Rupert Murdoch, owner of MySpace’s parent company News Corp. Their contract is up in October, and they’ve asked Peter Chernin and Murdoch for a two-year deal at $50 million, which breaks down to $12.5 million a piece, [...]
- Microsoft Betas: Windows Live Photo Gallery; Microsoft Live Drive Here - 2007-06-26 23:59:30-04
Ever since Microsoft launched Live Search last year, they’ve been keeping a steady pace of new services integrations as they grow the Live Suite, specifically integration between interfaces for mobile, desktop, and web, as well as between the users themselves via Live Spaces. The biggest piece to fall in place recently was the replacements for [...]
- Outcome of an Ad Contest Starts an Uproar on YouTube - 2007-06-27 00:31:09-04
Some YouTube users cried foul when they saw the winning video in a Malibu Caribbean Rum user-generated advertising contest.
- Flickr Photos Integrated Into Yahoo Images - 2007-06-27 07:00:57-04
Yahoo has integrated Flickr, the photo sharing site Yahoo bought two years ago, into its image search engine. As you can see in the screenshot of this search, Flickr photos appear in results where relevant (like this one), with links not only to see the photo on Flickr, but a link to the Flickr [...]
- Google Adds Rounded Corners Option to AdSense Ads - 2007-06-27 08:16:19-04
Was Google AdSense a bit too square for you? Well, now you can opt for rounded corners. The Google AdSense Blog announced two types of rounded corners. The first is "slightly rounded corners" and the second is "very rounded corners." Here is a screen capture of the new feature in the AdSense publisher console that enables publishers to select the roundness of their ads. And here is a...
- AdSense Adds Rounded Corners - 2007-06-27 09:00:25-04
Google AdSense advertisements now come with Web 2.0-cool rounded corners, if you’d like them. The Inside AdSense blog has screenshots, showing how you can have ads with no rounding (square corners), slight rounding (just a little curve at the edge) and very much rounded (deeper rounded corners). The idea is to help AdSense [...]
- 9,000 and counting - 2007-06-27 09:01:00-04
Posted by Rodrigo Vaca, Channel Marketing Manager, Google EnterpriseThis month, we passed the 9,000 mark for enterprise buyers of the Google Search Appliance and the Google Mini. That's a great beginning, but we want to reach out even farther, which is why we're embarking on a partnership with Ingram Micro, one of the largest global distributors of technology products in the world. Ingram ha...
- YouTube: 50% More Traffic than Other Video Sites Combined - 2007-06-27 09:22:55-04
YouTube's growth has not begun to slow yet this year. Hitwise traffic data shows that the market share of US visits to YouTube has increased by 70% when comparing January 2007 to May 2007 (this only includes site visits, not streams or streams from views on embedded videos). In comparison, the market share of visits to a custom category of 64 other video sites increased by only 8% in that perio...
- YellowPages.com Testing Dramatically Improved Beta Site - 2007-06-27 10:32:17-04
AT&T's YellowPages.com, which was recently named the fastest growing Internet yellow pages site by comScore, has been testing a beta site with a dramatically improved design and user experience. Here's the new beta site. Click to continue reading...
- Guy Kawasaki on Making $5M/yr in Your Underwear… - 2007-06-27 10:54:11-04
It's pretty nice work, if you can get it:
Markus Frind, the founder of PlentyOfFish.com is my new hero (James Hong of Hot or Not is a close second). Marcus spends about two hours a day in his underwear managing a free dating website that gets twelve billion page views a year. He is the only employee, and he only has one server. And by the way, he makes $5-6 million/year with Google ads.
I've moderated many panels in my time, and if I had to choose one that entrepreneurs should watch, this is it. If you're one guy/gal or two guys/gals in a garage, it will push all the right buttons, and you'll love it. However, if your plan is to raise several million dollars from venture capitalists and then hire five engineers, one VP of biz dev, one CTO, two testers, and a VP of marketing to ship a product in a year, you probably shouldn't spend your time watching it .
I only watched the first 30 minutes of the Google video this AM, before I realized that 15 minutes of checking Bloglines had stretched well over an hour. I'll be back later to watch the rest, and comment on the highlights. Will you?
Google, Google AdSense, Guy Kawasaki, HotOrNot, Markus Frind, PlentyOfFishDo you know which sells best? Learn more about our latest ebook
- Internal Microsoft Email Compares Life At Google Vs. Microsoft - 2007-06-27 12:32:10-04
Slashdot linked to a blog post that has an internal Microsoft email with a comparison of working at Google versus working at Microsoft. The email is an interview between an ex-Google employee who Microsoft hired. Here are my top hits from this email: Click to continue reading...
- Andy Sernovitz, Word-of-Mouth Expert, is a Metrosexual… - 2007-06-27 12:49:53-04
Actually, that's putting it lightly. Andy's screaming that ProFlowers' email marketing thinks he is gay, and he's telling everyone! Maybe because it's Pride month, or perhaps the rainbow reference in their copy, but that's Andy's impression.
I'm sure this wasn't Proflower's intention. It was, however, a poor job of personalization. What ProFlowers did was take a professional relationship and turn it into personal familiarity. They do a fabulous job of personalizing around birthdays, anniversaries, and holidays–but those are set events on a calendar. This is much tougher in a "just because" email for the simple fact that relationships–like the one between Andy and ProFlowers–doesn't exist on a calendar.
I hope my friends from ProFlowers go ahead and forward the following couple of posts to the email marketers:
Your Email Marketing Sucks!* Study Says So…
Why "Personalization" of the Web Scares Me
I do want to thank ProFlowers, though, for reminding me that I haven't touched based with Anne Holland from MarketingSherpa in a while–she's the last person I sent flowers to from ProFlowers. (Apologies to my lovely wife. It's not what it seems.)
Be proud, Andy. Spread the word!
Andy Sernovitz, Email, personalization, ProFlowersDo you know which sells best? Learn more about our latest ebook
- Kevin Rose's New Startup: Pownce - 2007-06-27 15:34:59-04
There have been rumors that Digg’s Kevin Rose has been working on a new startup for some time, but he wasn’t talking. I spent a good amount of time this last weekend at FOO Camp trying to get some of the details out of him, but all he would say is that he’d be contacting [...]
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