Thursday, June 28, 2007

More Email Marketing Ideas For Doctors

AWeber Blog
Email Autoresponders, Newsletters and Email Marketing
  1. More Email Marketing Ideas For Doctors - 2007-06-21 08:22:34-04

    doctor_at_computer.pngMost of us think of the doctor as someone who we go to when we're sick.

    The trouble with that is that we don't address our health proactively/preventatively, and we treat our doctors more like "problem fixers" than health and wellness professionals.

    As a practitioner, you have the opportunity (obligation?) to build trust with us through education. And a great way to deliver that education is with opt-in email marketing.

    We've already looked at some email content ideas for doctors , but we've got a couple more...


  2. Are Your Subscribers Missing Newsletters? - 2007-06-26 09:44:25-04

    clock_rewind.pngIf you're only sending email newsletters, you're missing opportunities to make your business more profitable.

    In an earlier article, Justin gave a few reasons why newsletter publishers also need autoresponders.

    I'd like to add one more to the list that could make a significant difference on whether your subscriber base is made up of engaged readers or dead weight.

    Read More on the AWeber Blog


  3. Vonage Reminds Us Why Permission's Not Optional - 2007-06-26 10:37:53-04

    Here's a Grade-A example of why permission matters, and why only you can give permission to someone to email you.

    I was going through Google Reader this morning and found my subscriptions littered with posts blasting Vonage for a Tell-a-Friend system that they had set up.

    Their mistake and the fallout highlight the perils of running campaigns that aren't 100% permission-based.


  4. How Email Is Used to Promote Conferences - 2007-06-28 09:41:38-04

    euro_sci_logo.pngOur client EuroSciCon organizes events for life scientists where they can present and discuss cutting edge topics. Email marketing helps them to quickly and effectively promote meetings on cutting edge topics.

    Today's case study illustrates a real-life example of how email can be used to send information published to a blog or web page out to the subscribers when they need it.



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