Adrants
Marketing and Advertising News With Attitude by Steve Hall
Marketing and Advertising News With Attitude by Steve Hall
- Scion xD Has No Patience for Bleating Kind - 2007-06-26 05:49:04-04
Scion continues to woo us with weirdness, pushing its trademark customization aspect with this intro video to the new Little Deviants campaign for the xD. Like the occasionally cute Want 2 B Square effort, this too was put together...
- ad:tech Miami: Multi-Platform World Simplifies Consumption, Not Our Jobs - 2007-06-27 09:57:39-04
It's my opinion that multi-platform marketing, despite its maddening number of nuances, has made a lot of advertisers lazy. Consider how many brands settled for a CGM contest during the last Super Bowl instead of sitting down to think...
- Panty Swappers' Morning After Stench Proves Need For 911Panties - 2007-06-27 10:05:50-04
No doubt we've all experienced that horrific morning after when we roll over in bed to discover the thing we spent last night with and wished we'd just not shared that last bottle of wine. An evening's romp, a...
- Latin American and Hispanic Markets Adjust to Consumer Control - 2007-06-27 15:04:31-04
For Wednesday's Keynote Roundtable, held the second day of ad:tech Miami, Advertising Age's Laurel Wentz gathered together a collection of the finest minds in the Hispanic and Latin American market places to discuss the changing relationship between consumers, content...
- Hispanic Creative Greats Highlight Great Hispanic Creative - 2007-06-27 19:29:22-04
There's not much to say about an ad:tech session that focuses on creative since its so subjective. However, during the Creative Showcase: The Best of Latin America moderated by AHAA Immediate Past Chairman and Parliamentarian Carl Kravetz, Media 8...
- Hispanic Creative Greats Highlight Great Hispanic Creative - 2007-06-27 19:29:22-04
There's not much to say about an ad:tech session that focuses on creative since its so subjective. However, during the Creative Showcase: The Best of Latin America moderated by AHAA Immediate Past Chairman and Parliamentarian Carl Kravetz, Media 8...
- Hispanic Creative Greats Highlight Great Hispanic Creative - 2007-06-27 19:29:22-04
There's not much to say about an ad:tech session that focuses on creative since its so subjective. However, during the Creative Showcase: The Best of Latin America moderated by AHAA Immediate Past Chairman and Parliamentarian Carl Kravetz, Media 8...
- Digital Publishing: It's a Feast, If You'll Scavenge - 2007-06-27 23:22:24-04
Somebody tell me why everyone at ad:tech Miami has a Blackberry, and nobody seems capable of switching off their festive little ringtones during the sessions. While the speakers for Publishing in the Digital Age: Feast or Famine? make product...
- Color, Curves, Culinary Delights InfuseTerra Nikki Beach Party - 2007-06-28 00:44:54-04
If I can put forth what might be construed as a stereotype in the nicest possible manner, Hispanic and Latin America women most certainly know how to accentuate what they've got and have no problem dressing in a way...
- Geeky Gamers Find Peppy Persona in Dangerous Digits - 2007-06-28 03:33:25-04
This effort is meant to illustrate how the XBox 360 connects to Windows Media Center. When selected, it plays a little video featuring a domestic scenario between the chunky but fancy-free gamer and his out-of-touch girlfriend. Imaginatively, follow-up creative...
- EMC Goes Mush with Burglar at the Reins - 2007-06-28 04:41:24-04
What's going on with this banner ad for EMC? The guy leading that team of dogs looks less like a picturesque Jack London hero and more like, well, a jewel thief. Probably not the best foot to put forward...
- Decapitation's Not Your Hype? Play Fatworld - 2007-06-28 04:49:45-04
Wired conducted coverage of a Web game called Fatworld, which aims - with the couch potato's favorite active medium - to lend insight on the "politics of nutrition." Fatworld, which comes out this fall, was put together by Ian...
- CNN's Alberto Padilla Prods Shawn Gold of MySpace - 2007-06-28 05:47:45-04
CNN's Alberto Padilla interviews Shawn Gold of MySpace! I braced myself for the inevitable ripped-off feeling as, having started 15 minutes late, they wasted another 15 minutes playing getting-to-know-you on session time. What a jam-packed half-hour it was that...
- For a Bonafide Web Two-dot-O Experience, Get Stranded - 2007-06-28 05:56:01-04
This entry can alternatively be called, "Why American Airlines Sucks." Before leaving ad:tech I had a conversation with a blogger who lamented learning little of value at the conference. He wasn't the only one who complained; surface-skimming conversation with...
- Advertising Week Event to Advance Diversity in Advertising - 2007-06-29 06:56:07-04
Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program during Advertising Week September 25-28,...
- Power of Short, Plaid, Pleated Skirt Creates Threesome - 2007-06-29 07:45:28-04
The uniquely strong, yet skittishly odd powers of the short, plaid, pleated skirt have been put to use by Coors Light Canada and Maxim for the Coors Light Maxim Golf Experience, an event which promises "the ultimate threesome." Now,...
- Frank 'Furback' Sack The Genesis of Philips Bodygroom - 2007-06-29 08:04:40-04
In a new historical examination of Frank, Furback" Sack, the inventor of the TuftBeGone body hair removal device, Philips Norelco Bodygroom takes a look back at cultural influences which resulted in the the launch of its own Shaveeverywhere.com phenomenon....
- Cherry Coke Does Colorful MySpace Page, Back Button Still Useless - 2007-06-29 09:19:20-04
In one of the better makeovers of the horrific-looking MySpace, Juxt has created a Cherry Coke MySpace Page Design contest that places the winning design on the MySpace homepage. As part of the contest, there's all sorts of Flashtastic...
- Cherry Coke Does Col MySpace Page, Back Button Still Useless - 2007-06-29 09:19:20-04
In one of the better makeovers of the horrific-looking MySpace, Juxt has created a Cherry Coke MySpace Page Design contest that places the winning design on the MySpace homepage. As part of the contest, there's all sorts of Flashtastic...
- Candystand Nails Match Point Just in Time for Wimbledon - 2007-06-29 10:00:48-04
While Candystand never built the carwash game we so generously recommended, we have to say they've been on top of things since the day they decided to push brands via advergames (it's a tough commitment to make). In time...
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