::: THE PULSE OF THE SEARCH MARKETING COMMUNITY :::
A well-rounded view on search engines and search engine marketing by senior members of the major SEO/SEM forums on the Internet.
- Seeing Geotargeted Yahoo Ads from Another Country - 2007-06-26 10:52:15-04
Last week, I wrote about how to see geotargeted Google ads from another location. The solution, for Google, is relatively simple: add location attributes and values to the Google ad preview page. However, this time, a DigitalPoint Forums member asks how you can see geotargeted Yahoo ads from another location.
The solution to this is tougher, since there is no Yahoo ad preview option. The only way I am aware of is to use a USA proxy server to view the ads. I'd love to hear it if other people have additional suggestions.
Forum discussion at DigitalPoint Forums.
- Yahoo Chief Sales Officer in the US Resigns - 2007-06-26 11:15:17-04
In what may be a response to Terry Semel's departure from Yahoo, WebmasterWorld moderator martinibuster reports that Wenda Harris Millard, Yahoo's Chief Sales Officer, has left the company. Search Engine Land reports that Millard will be working at Martha Stewart Living Omnimedia.
This is also part of a Yahoo initiative to combine search and display advertising teams under the leadership of David Karnstedt, according to a June 24 press release. Yahoo has written in the press release that Millard is leaving "effective immediately."
However, Millard has told the Wall Street Journal that it appears that they misrepresented her departure.
"I feel badly that Yahoo has had such a tough time lately," said Ms. Millard in an interview. "And I'm sorry they announced the story this way because clearly I resigned and I have a great new job," she added.
According to forum members, Millard is "going to be missed big-time."
Forum discussion continues at WebmasterWorld.
- Reports of More Google Hijacks via Proxy Sites - 2007-06-27 07:47:11-04
In late 2004 and early 2005, page hijacks were a huge concern with Google. Back then, sites used a 302 redirect to take over a susceptible page within the search results.
Marcia reports at Search Engine Watch Forums that the hijacks are still an issue.
I found this just this week when doing an inurl: search for one of my domains, and it's the OTHER site that shows up instead of my homepage. A search for that site by name has always brought the site up - but no more, it's nowhere to be found.
One domain causing it to happen has over 50K hijacked pages duplicated and in the index on their domain, and another has many, many thousands and is running Adsense. They're both anonymous proxies.
DaveN concurs that he has been seeing these proxy sites; "I have seen anonproxy sites rotating IP address, and cloaking the real one that google gets..."
There are not many examples showing this in the thread so it is hard to pinpoint for you guys. But there are respected SEOs discussing the issue.
Forum discussion at Search Engine Watch Forums.
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