ad:tech
- Blog Entry:: The Agony of PPC for Big Brand Names: What Should Your #1 Search Ad Say? - 2007-07-02 01:00:00-04
By Anne Holland, Content DirectorIf your brand offers only one product or service, deciding what to promote in your paid search ads is easy. But, what do you do if, like Microsoft, your brand has a bunch of line extensions or, like Amazon, your site is a land of 100,000 SKUs. How should you handle PPC ads for your company or brand name as a whole?Here are the four main options I see being used by big brands on search engines these days:#1. Official Corporate Offer Copy Let Corporate Communications hold a meeting with the branding agency, Investor Relations and maybe the CEO to figure it out. Your PPC ad for your brand name is considered on par with...
- Article:: Exclusive: Dramatic New Data on How User Reviews Influence Purchasing Decisions - 2007-07-03 01:00:00-04
If you are thinking about adding user reviews to your Web site, do it now. Otherwise, you're losing out. We have exclusive new data on just how important it is to include user reviews. They are as persuasive as close friends and way more effective than so-called expert critics. Includes four new data charts on: - Where users prefer to get purchase decision information. - How bad ratings affect buying decisions. - Who uses online reviews more -- consumers over age 40 or under 40?
- Study: Virtual Worlds Educate Kids on Facts of Life - 2007-07-03 06:47:00-04
Despite a recent banning in the UK and the AMA's attempt to declare video games an addiction, a new study finds massive multi-player online role-playing games may be investing young people with...
- GM Hopes 'Transformers' Will Transform Sales Revenue - 2007-07-03 06:50:00-04
General Motors is hoping its wide-ranging promotional deal with the big-screen Transformers movie will turn around sales woes, reports the Associated Press. GM supplied the real-world cars for four...
- Universal Music Balks at Long-Term iTunes Contract - 2007-07-03 06:50:00-04
Universal Music has declined to sign another long-term contract to make its music available through Apple's iTunes store, reports The New York Times. Instead, Universal Music has said it will market...
- Amazon Launches Answers Site, Virtual World on the Way - 2007-07-03 06:52:00-04
Amazon is jumping on the social networking train with the soft launch of Askville, reports CNN. Similar to Yahoo Answers, Answers.com and wis.dm, Askville allows users to post any question they want...
- Report: Multimedia Future of Next-Gen Game Consoles Uncertain - 2007-07-03 06:57:00-04
Though 80 percent of game console households own a console capable of some form of DVD playback or online download, only 13 percent have used their system for movie viewing (some eight million US...
- Helio Gets Atomic Wedgie for Mobile Channel - 2007-07-03 07:01:00-04
Mobile service provider Helio has tapped Atomic Wedgie to create a mobile channel for its users' enjoyment, reports Variety. The Wedgie-created channel will bring both short comedy videos either,...
- ZenithOptimedia Optimistic about Ad Spend Growth - 2007-07-03 07:05:00-04
ZenithOptimedia apparently has a rosier view than other recent ad market prognosticators, and only slightly decreased its 2007 forecast of U.S. advertising spending growth year over year - from 3.4...
- Yahoo Creates Behavior-Based Ad Format - 2007-07-03 07:15:00-04
Yahoo has unveiled a new ad-targeting format dubbed SmartAds, which allows for more real-time adjustment and greater behavioral targeting, reports MediaPost. SmartAds work by allowing advertisers to...
- Grunweld: Teens Willing to Work With Advertisers - 2007-07-03 07:30:00-04
A new study has been released that shows online teens are pretty accepting of brands sharing their social network space, reports ClickZ. The report from Grunweld Associates is titled "Social...
- iPhone-Related Searches Generate 2MM Click-Throughs to Apple.com - 2007-07-03 07:45:00-04
Americans have conducted an average of 274,000 iPhone-related searches per week since the beginning of the year, and they generated more than 2 million click-throughs to Apple.com, according to a...
- Brightcove and Blip.tv Pitch OMMA Video Audience, Blip.tv Wins - 2007-07-03 10:49:00-04
If you're considering video as an advertising platform for your brand or your client's brand, here are two videos from coBRANDiT which captured presentations given by Blip.TV CEO Mike Hudack and Brightvove VP Adam Berry at the most recent...
- Online Ad Spend Up 29 Percent, Games Measured - 2007-07-03 11:05:00-04
- Zenith Optimedia sees a 29 percent growth to $33.5 billion in online ad budgets for 2007 and 23 percent to $41.2 billion in 2008. Over the four year period 2006-2009, the organization predict an overall 82 percent increase for...
- Chivas Regal Turns Fountains Green in Bucharest - 2007-07-03 11:44:00-04
In Bucharest, Romania, Chivas Regal has turned the city's fountains green and red in an ambient stunt one observer noted could very likely be mistaken for a Sony Bravia event as there was no obvious branding to clarify Chivas...
- What's to Love about European Cinema? The Sex, Baby, the Sex - 2007-07-03 12:11:00-04
Let's be realistic. Artsy qualities aside, one of the biggest selling-points for European films in the US market are the sex scenes. The hot, steamy, sometimes seamy or wholly improbable sex scenes. With that in mind, YouTube user EUTube...
- Taking Aim On TV: Old Ad Model Learns New Trick - 2007-07-03 15:15:00-04
Scanning through the agenda at a recent Ad:Tech conference in San Francisco, it was interesting to note that only one panel was devoted to television. Indeed, the phrase "advertising technology," for most, probably conjures up ...
- Smokey Bear Turns 60, Introduces Sexy New Graphics and Touching Bearcub Story - 2007-07-04 00:25:00-04
We were screwing around on some foreign news site when we saw the banner at left and thought, "Hey, Smokey Bear! Can't believe that guy is still around." Out of curiosity, we hit www.smokeybear.com and found a creepy video...
- M+FG's 'Last Supper' is Just Too Haute for the Vatican - 2007-07-04 02:11:00-04
We felt pleasantly provoked by this ad for Marithe + Francois Girbaud, in which female models take up the mantles of Jesus and the Apostles for The Last Supper. There's also a man that we're guessing is supposed to...
- Don't Target Your Customers into Oblivion - 2007-07-04 22:10:00-04
Overtargeting isn't just a scale problem, it's a complex issue that owes its existence to a number of industry challenges.
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