Marketing and Advertising News With Attitude by Steve Hall
- Brightcove and Blip.tv Pitch OMMA Video Audience, Blip.tv Wins - 2007-07-03 10:49:43-04
If you're considering video as an advertising platform for your brand or your client's brand, here are two videos from coBRANDiT which captured presentations given by Blip.TV CEO Mike Hudack and Brightvove VP Adam Berry at the most recent...
- Online Ad Spend Up 29 Percent, Games Measured - 2007-07-03 11:05:03-04
- Zenith Optimedia sees a 29 percent growth to $33.5 billion in online ad budgets for 2007 and 23 percent to $41.2 billion in 2008. Over the four year period 2006-2009, the organization predict an overall 82 percent increase for...
- Chivas Regal Turns Fountains Green in Bucharest - 2007-07-03 11:44:39-04
In Bucharest, Romania, Chivas Regal has turned the city's fountains green and red in an ambient stunt one observer noted could very likely be mistaken for a Sony Bravia event as there was no obvious branding to clarify Chivas...
- What's to Love about European Cinema? The Sex, Baby, the Sex - 2007-07-03 12:11:19-04
Let's be realistic. Artsy qualities aside, one of the biggest selling-points for European films in the US market are the sex scenes. The hot, steamy, sometimes seamy or wholly improbable sex scenes. With that in mind, YouTube user EUTube...
- Smokey Bear Turns 60, Introduces Sexy New Graphics and Touching Bearcub Story - 2007-07-04 00:25:17-04
We were screwing around on some foreign news site when we saw the banner at left and thought, "Hey, Smokey Bear! Can't believe that guy is still around." Out of curiosity, we hit www.smokeybear.com and found a creepy video...
- M+FG's 'Last Supper' is Just Too Haute for the Vatican - 2007-07-04 02:11:16-04
We felt pleasantly provoked by this ad for Marithe + Francois Girbaud, in which female models take up the mantles of Jesus and the Apostles for The Last Supper. There's also a man that we're guessing is supposed to...
- Microsoft's Easy Easier Tries Hard, Harder - 2007-07-05 02:11:46-04
In its ongoing attempts to demonstrate it does have a sense of humor, Microsoft put together Easy Easier for potential Forefront users in Canada. The premise is actually kind of cute, as you learn how to defend your operating...
- Hey, Disease Prevention Can Be Sexy Too - 2007-07-05 02:27:28-04
Cummins & Partners, Melbourne put together this ad for Multiple Sclerosis in Australia, in which the various body parts of a naked model are stamped with blank expiration dates. The text reads, "When you have Multiple Sclerosis you never...
- Mr. Burns Trashes JetBlue's 'Interwebular Chronicle' - 2007-07-05 02:43:08-04
The Simpsons' Mr. Burns has hacked into the Flight Log of David Neeleman of JetBlue to show him what it really takes to run a successful business. "Your rates make a mockery of the corporate greed our great confederacy...
- Client Demands AE Ask Permission to Take Vacation - 2007-07-05 11:18:22-04
AdPulp's David Burn points to anonymous ad blog Agency Tart on which the writer castrates his (or her) client for telling him permission should have been requested when he told the client Monday he'd be out of the office...
- Phillies Act Like Idiotic Fans to Promote Game With Pirates - 2007-07-05 12:04:23-04
Players in the Philadelphia Phillies dugout, like bleacher buffoons playing to the camera, act out all manner of baseball fan stupidity to drum up interest in a series of games with the Pittsburgh Pirates....
- Car, Gun, Fight, Poker, Breast-Filled Promo Reaches Orgasmic Conclusion - 2007-07-05 12:14:29-04
Spike TV, to promote it's manliness, has tossed all manner of stereotypically manly imagery including fast cars, guns, fist fights, poker and water-drenched, bikini-clad, moaning women squeezing their breasts together into a promo which ends, of course, with an...
- Adrants Targeted by Miami Serial Killer - 2007-07-05 12:57:34-04
Holy shit! It seems we've been targeted by a Miami serial killer according to a WBFX news report. Curiously, all five of the serial killer's victims have been male, in their 30's and work in the media industry. Chillingly,...
- MPAA Dirties Hands with Fake Torrent for Pirate-Busting - 2007-07-05 13:12:14-04
There's nothing dirtier than a self-righteous agency that dips into unarguably unethical practices to nail, uh, unethical practices. So with that completely objective introduction, we present you with Miivi.net. "Hey," you say. "That site doesn't exist." That's because it...
- YouTube Debuts In-Video Ad Unit - 2007-07-05 13:15:26-04
It seems Google's YouTube has debuted a new in-video style ad format. It's not pre-roll. It's not post roll. It's a transparent banner that appears on the bottom of the screen several seconds after beginning of the video which...
- The Sun Shall Not Shine OnThis Cold Fosters - 2007-07-05 13:20:12-04
Some people will go to great lengths to keep their beer cold. Other people, such as the chap in this M&C Saatchi-created Fosters commercial, are simply insane. Or, he have the ability to detect, perhaps, a tenth of a...
- Why Deal with Unpredictable Personalities When You Can Make Your Own? - 2007-07-05 13:26:15-04
This really takes egocasting to the next level. For those who find even virtual networking a problem, Brando gives you USB Virtual Friends, which enable you to invest a little plastic buddy with all the qualities you really need...
- Boy Band Lovers Get Juicy Fix in Fruit Guys - 2007-07-05 14:00:53-04
We never get tired of a rip on boy bands, especially when the pith is as thinly-veiled as it is on Fruit Guy Fans, a site for a Fruit of the Loom-sponsored boy band whose costumes are just as...
- HDTV Makes Traumatic Impact on Collision Kind - 2007-07-05 16:18:18-04
Martijn over at Fresh Creation pointed us to this ad for Videotron, which sought to emphasize the HDTV experience with a crash test dummy. We dig the voice-over and the concept, but why haven't crash test dummies been retired...
- Water Aimed at Just the Right Artifice Can Be ... Delightful - 2007-07-05 23:59:28-04
Maybe knowing that a bare ass is at least the quickest way to get our attention, Toto's Clean is Happy shows us the backsides of its spokespeople before we ever see their faces. (Which makes things sort of awkward...
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