ad:tech
- Case Study:: How Hoover's Keeps Leads Hot: 5-1 ROI Test Results - 2007-07-05 01:00:00-04
If you offer a high-end subscription service, you probably have a team guiding prospects through the complicated conversion process. For Hoover's, the 15 minutes it took to follow up on Web leads by telephone was long enough to watch a hot prospect turn cold. See how they dismantled their old process and tested online chat to keep leads in the incubator. They're glad they did. The new system paid for itself in a month, average order value is up 11% and the project's ROI is 5-1. Plus, how they keep from annoying valuable prospects.
- Client Demands AE Ask Permission to Take Vacation - 2007-07-05 11:18:00-04
AdPulp's David Burn points to anonymous ad blog Agency Tart on which the writer castrates his (or her) client for telling him permission should have been requested when he told the client Monday he'd be out of the office...
- Phillies Act Like Idiotic Fans to Promote Game With Pirates - 2007-07-05 12:04:00-04
Players in the Philadelphia Phillies dugout, like bleacher buffoons playing to the camera, act out all manner of baseball fan stupidity to drum up interest in a series of games with the Pittsburgh Pirates....
- Car, Gun, Fight, Poker, Breast-Filled Promo Reaches Orgasmic Conclusion - 2007-07-05 12:14:00-04
Spike TV, to promote it's manliness, has tossed all manner of stereotypically manly imagery including fast cars, guns, fist fights, poker and water-drenched, bikini-clad, moaning women squeezing their breasts together into a promo which ends, of course, with an...
- Adrants Targeted by Miami Serial Killer - 2007-07-05 12:57:00-04
Holy shit! It seems we've been targeted by a Miami serial killer according to a WBFX news report. Curiously, all five of the serial killer's victims have been male, in their 30's and work in the media industry. Chillingly,...
- MPAA Dirties Hands with Fake Torrent for Pirate-Busting - 2007-07-05 13:12:00-04
There's nothing dirtier than a self-righteous agency that dips into unarguably unethical practices to nail, uh, unethical practices. So with that completely objective introduction, we present you with Miivi.net. "Hey," you say. "That site doesn't exist." That's because it...
- YouTube Debuts In-Video Ad Unit - 2007-07-05 13:15:00-04
It seems Google's YouTube has debuted a new in-video style ad format. It's not pre-roll. It's not post roll. It's a transparent banner that appears on the bottom of the screen several seconds after beginning of the video which...
- Social Media Is Red Hot - 2007-07-05 13:17:00-04
I made a trip to Austin last week to get the ball rolling with my new co-founder and partner in MotiveLab, Joel Granoff. Joel is opening a MotiveLab office in Austin, and he took me on the grand tour of...
- The Sun Shall Not Shine OnThis Cold Fosters - 2007-07-05 13:20:00-04
Some people will go to great lengths to keep their beer cold. Other people, such as the chap in this M&C Saatchi-created Fosters commercial, are simply insane. Or, he have the ability to detect, perhaps, a tenth of a...
- Why Deal with Unpredictable Personalities When You Can Make Your Own? - 2007-07-05 13:26:00-04
This really takes egocasting to the next level. For those who find even virtual networking a problem, Brando gives you USB Virtual Friends, which enable you to invest a little plastic buddy with all the qualities you really need...
- Boy Band Lovers Get Juicy Fix in Fruit Guys - 2007-07-05 14:00:00-04
We never get tired of a rip on boy bands, especially when the pith is as thinly-veiled as it is on Fruit Guy Fans, a site for a Fruit of the Loom-sponsored boy band whose costumes are just as...
- Affiliate Summit, History in the Making - 2007-07-05 14:43:00-04
Much like happened with Ad-Tech, the growing collaboration is cementing the importance and lending credibility to affiliate marketing for all marketing channels. The addition of heavy hitters such as Google has really raised the ...
- HDTV Makes Traumatic Impact on Collision Kind - 2007-07-05 16:18:00-04
Martijn over at Fresh Creation pointed us to this ad for Videotron, which sought to emphasize the HDTV experience with a crash test dummy. We dig the voice-over and the concept, but why haven't crash test dummies been retired...
- Media Motion: For the Record (07/06/07) - 2007-07-05 23:40:00-04
Revision3 scores some financing, plus other interactive industry hires, partnerships, launches and announcements.
- Intelligent Website Design: Expand Your Market - 2007-07-05 23:40:00-04
NextStage's founder believes that when you've captured as much of your current market as is possible, it's time to expand that market.
- Take a Page from TV Networks - 2007-07-05 23:40:00-04
Websites, like TV networks, should keep the homepage's "programming" fresh and relevant to each viewer.
- Optimization: The Glue Between Marketing and IT - 2007-07-05 23:40:00-04
Common goals and defined roles are tactical ways to increase team dynamics between marketing and IT.
- Southern Cross to Get Slice-and-Dice Between Fairfax, Macquarie - 2007-07-06 05:30:00-04
Australia's Macquarie Media and Fairfax Media launched a $1.08 billion bid for Southern Cross Broadcasting, according to The New York Times. Macquarie expected to take control of Southern Cross' TV...
- Five in Seven Japanese Prefer Wii to PS3 - 2007-07-06 06:00:00-04
Last month the Nintendo Wii outperformed Sony's PlayStation 3 in sales in Japan by six to one, according to the BBC, via independent research. Nintendo pushed approximately 2.76 million Wii consoles...
- Europe Adds Ratings to Online Gaming - 2007-07-06 06:10:00-04
With the pursuit of making online gaming safer and boost parental confidence, the Pan European Game Information initiative will begin rating online games that are available via PC, console and...
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