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The Only Marketing Blog You'll Need to Read
- Dunkin' Donuts Near my Office Kosher? - 2007-07-03 14:22:03-04
I have been hearing some buzz that the Dunkin' Donuts near my office is now kosher. Supposedly, as of two weeks ago, they received some type of Kashrut certification. Being a Fast day today, I can't keep my mind off of food. Aren't all Dunkin's kosher? No, only some. The one in Teaneck, NJ is and I have eaten there a few times. I went to one in Chicago recently and for my first time had...
- LG-YouTube Deal: A Client? - 2007-07-03 15:03:42-04
LG Electronics announced today it had signed an agreement to ease use of YouTube on its handsets. “For the first time, LG customers will be able to film, upload and view videos on YouTube using their mobile phone just as they would be able to from their home computer,†said Skott Ahn, president and CEO [...]
- Digg Traffic Spike is not Sustainable? - 2007-07-03 19:41:37-04
A few days ago I questioned if Digg traffic would sustain a long-term growth. It’s been a few days after the spike of my post on Marissa Mayer’s keynote speech (I was the only blogger in the audience that posted in real time) and it paid off. I live my blog traffic pretty transparently, (I [...]
- Netvibes Loses co-CEO Pierre Chappaz - 2007-07-03 20:12:26-04
Netvibes, the personal start page provider, has lost one of its CEOs. Pierre Chappaz is leaving Netvibes to focus his attention on Wikio, the personalized blog and news search service. Based on Chappaz’ parting remarks, the split didn’t go so well, and was a result of the ongoing difference in opinion between Chappaz and Netvibes‘ [...]
- iPhone Weekend One: 700,000 Sold, $200million+ Profit For Apple - 2007-07-04 04:25:34-04
After speculation earlier in the week that Apple had sold between 400-500,000 iPhones, the actual new sales figures for the iPhone are even wilder than earlier figures: Apple and AT&T moved 700,000 iPhones to the close of business Sunday. According to MacNN, Apple is said to have sold out of iPhones in 95 of 164 stores [...]
- Beyond Twitter: Mobile Microblogging Meets RSS Aggregator - A Beginner's Guide To Jaiku - 2007-07-04 05:00:00-04
Mobile instant messaging tools have evolved rapidly in the first half of this year into always-on micro-blogging applications. But while Twitter might let you tell the world what you\'re doing, Jaiku goes a step further by serving as a mobile RSS aggregator. Creating an online presence and sharing it with friends is not only a great way of keeping in touch, but also an excellent means of promot...
- July 4th from the Search Industry - 2007-07-04 09:06:18-04
Happy July 4th! Today there will be light posting, we do have several articles scheduled to go live today, but this one is the most fun. Here is a look at the various logos around the search world, Google, Yahoo, Ask.com, Dogpile and ourselves, to commemorate July 4th. Dogpile has a fun and creative theme going on: Yahoo selected these Flash animated logo theme: Here is the static ...
- Web Sheriff DMCA's Scouta Over YouTube Content Uploaded By Warner Music - 2007-07-04 09:16:16-04
Online music recommendation and sharing site Scouta has received a DMCA notice from IP enforcement group Web Sheriff, demanding that a White Stripes video hosted on YouTube and displayed on Scouta, be removed from Scouta due to copyright infringement. This despite the video being uploaded to YouTube by Warner Music, the White Stripes current record [...]
- eBay's Kijiji Launches in the US - 2007-07-04 11:07:41-04
Modeled on Craiglist, eBay has been operating classifieds marketplace Kijiji for some time outside the US. Now the company has entered the competitive and somewhat crowded “classifieds†marketplace here. Offering free classifieds, the site (without eBay branding) seeks to make inroads vs. vertical competitors and marketplaces such as Oodle, MSFT Expo and LiveDeal (now owned [...]
- Give It Up at Search Marketing Expo (June 5th, 2007) - 2007-07-04 20:00:01-04
As Barry said, we had an embargo on posting this for one month. It was composed on June 5th at 3:30PST (6:30EST) but publication was delayed (until July 5th at midnight GMT) due to the announcement by Danny that he'd kill us if we publish this beforehand. He gave us a real hard time about it and I'm afraid for my head so I have thus complied. Sorry for causing the wait, but I hope that it's a...
- Email Woes Getting You Down? Perhaps the Post Office Can Help - 2007-07-05 00:21:16-04
Email used to be so hip. Now it is such a pain in the ass. I have written about email management and liberating my email inbox before, but being on the road the last 19 days has turned my inbox...
- South Koreans Connect Through Search Engine - 2007-07-05 00:52:37-04
Tapping a South Korean inclination to help one another on the Web has made Naver.com the undisputed leader of Internet search in the country.
- Blogging is Dead (Long Live Value Blogging) - 2007-07-05 01:11:56-04
Hugh Macleod has written a nice riff about the death of the blogging A-List. What he’s really saying between the lines (in my estimation at least) is that the early bloggers who gained pseudo-celebrity status because they were, well… early, are dwindling in relevance, at least in blog format. And Hugh’s thoughts are a [...]
- O2 'to get iPhone contract in UK' - 2007-07-05 03:01:15-04
Mobile phone operator O2 is reported to have won the battle to sell Apple's iPhone in the UK.
- Happy July 4th + digital photography + FeedBurner's MyBrand - 2007-07-05 03:53:03-04
Hey, I hope everyone had a good Independence Day if you live in the United States, and a perfectly normal July 4th otherwise. My wife and I went to see fireworks at Shoreline in Mountain View, and I took my camera along: My fireworks pictures turned out 10x better than they ever have before. It’s true [...]
- Mozilla And eBay Launch Firefox eBay Edition And Addon - 2007-07-05 04:17:31-04
Mozilla and eBay have launched Firefox eBay Edition, an eBay focused version of the popular Firefox browser, along with an official eBay addon for existing Firefox users. Firefox eBay Edition and the alternative addon works for European eBay sites including the UK, France and Germany. Functions include - An eBay sidebar that provides quick access and real-time updates [...]
- Profile Of Susan Wojcicki: Mother Of AdSense - 2007-07-05 09:33:51-04
The house that helped build Google from the USA Today looks back at how Susan Wojcicki's decision to let Google's founders, Larry Page and Sergey Brin, rent out space in her garage changed her life and ours. Wojcicki purchased her 4-bedroom home on 232 Santa Margarita Ave. for about $600,000 and rented out the garage to Page and Brin for $1,700 a month (Google later bought the house). That de...
- eBay & Firefox Launch eBay Browser - 2007-07-05 10:11:44-04
eBay is getting busier and busier partnering with web applications and now has worked together with Firefox to produce an eBay Firefox browser. Yesterday, Search Engine Journal’s Arnold Zafra broke the news on the joint toolbar launched by eBay & Yahoo with special eBay alerts and auction features. Now we see that eBay UK is [...]
- Grokcast: David Meerman Scott on Turning PR into Thought Leadership (Part 2) - 2007-07-05 13:43:50-04
In Part 2 of the interview, David Meerman Scott , author of The New Rules of Marketing & PR , speaks with Robert Gorell about how marketing and public relations needs to be a real interaction with not only your customers, but the people who move your industry. Real thought leadership doesn't happen in a vacuum and, especially today, it's important for your organization to tell its story–far beyond boring people with never-ending talk about your glorious products & services. In the new world of marketing and PR, understanding customer motivations is essential. You might say David's on a mission to help companies stop talking about their "flexible, scalable, interoperable solutions for improving business practices" and start getting real.
In Part 2 of the interview, David & Robert discuss:
- Why PR departments no longer control the message, and why that's nothing to fear.
- That public relations doesn't just mean "media relations."
- How to avoid what we at GrokDotCom call the "Business Prevention Unit" (lawyers, PR bureaucracy, etc.) from keeping you from being influential in your industry.
- Why "thought leadership" goes far beyond just commissioning a white paper.
- How "buyer personas" can help you understand your customers, and speak their language.
- How to craft News Releases that work smarter (not harder) across channels.
Click here to listen to Part 2 of David Meerman Scott and Robert Gorell
To download this podcast for your next flight, car ride, or trip to the beach, right-click here
For info on David Meerman Scott, and to get the freshest in marketing & PR insight, visit WebInkNow.com .
Books, customer focus, customer motivation, David Meerman Scott, interview, Multichannel Marketing, New Rules of Marketing & PR, podcastDo you know which sells best? Learn more about our latest ebook
- Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1) - 2007-07-05 13:43:50-04
In today's edition of Grokcast, David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, speaks with Robert Gorell about how marketing and public relations have become more conversational than ever, and how to not let these new opportunities to relate to customers slip by your company's radar. A renowned online thought leadership and viral marketing strategist, David's blog WebInkNow.com is invaluable for anyone who struggles with multi-channel communications (read: pretty much everyone in business). The New Rules… grew out of his popular e-book by the same name, which has been downloaded by some 250,000+ fans.
In Part 1 of the interview, David & Robert discuss:
- How the advent of electronic content has changed publishing world for good.
- Why "we are what we publish" on the Web.
- How, after taking his own advice, his e-book turned into book deal in 20 minutes.
- Why organizations' fears of letting employees express themselves online (like blogging) are unfounded, and usually only considered dangerous by executives who don't read blogs (for instance).
- How he was able to blog his own book before publishing it–and how doing so made the book better.
- The blogging tap-on-the-shoulder technique David used that led Robert to discover that GrokDotCom was included in the book.
- How this strategy took on a viral life of it's own, creating a lot of new fans in the process–and for free!
Click here to listen to Part 1 of David Meerman Scott and Robert Gorell
To download this podcast for your next flight, car or train ride, right-click here
blogging advice, Blogs, Books, David Meerman Scott, interview, New Rules of Marketing & PR, podcastingDo you know which sells best? Learn more about our latest ebook
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