::: THE PULSE OF THE SEARCH MARKETING COMMUNITY :::
A well-rounded view on search engines and search engine marketing by senior members of the major SEO/SEM forums on the Internet.
- A Look at How Google's MFA Shutdown Impact AdSense Publishers - 2007-07-06 08:43:09-04
June 1st, it was reported that Google was to shut down AdSense arbitrageurs and target MFA (made for AdSense) sites. It has now been over a month and a WebmasterWorld thread is looking back to see what patterns of changes have people noticed.
Here are some quotes:
CTR increases by few percent, but eCPM decreases significantly.
CTR down as compared to previous 3 months, but CPM up a bit. As a side... I decided to listen to Google and empty my competitive folder late on June 15. The first 1/2 of June with the filter list had a higher CTR but when I emptied the filter list the CPM went up. And to top it off I haven't seen a great abundance of MFAs since. They're still there but I'm not sure how bad the problem is now as compared to before because I had the filter list before to block the most popular ones...
June 2007 compared to May 2007
CTR unchanged, all other values (traffic, revenue, EPC, eCPM) slightly down, but close within last month (i.e. within +/-5% range).
June 2007 compared to June 2006
All values (traffic, CTR, revenue, EPC, eCPM) down, with only traffic being close to last years (i.e. within the +/-5% range). All other values significant down, with revenue (-35%) and eCPM (-30%) being the worst values.In general, I am far away from being able to clear the filter list. I see more parked domains popping up daily, and at a higher speed. And I see more thin-content sites. As .info and .biz TLDs seem to have a bad credibility already, these type of sites seem to now also target .tv TLD.
As I see it, based on the averages of responses, most are noticing a drop in MFAs they have to block from displaying on their site. So that is good overall. But publishers still want to see more from Google.
Forum discussion at WebmasterWorld.
And hat tip to Ogletree SEO for sending me this thread to cover.
- Google Loses German Gmail Trademark - 2007-07-06 10:29:19-04
Earlier this week, Google lost a lawsuit against a German trademark holder, Daniel Giersch, which bars the search engine giant from using its trademark in that country. As Barry reports, similar restrictions are in effect in the United Kingdom and Switzerland.
Forum discussion at WebmasterWorld and DigitalPoint discuss the ramifications of this loss for Google.
Some believe that the loss is deserved and the Giersch win the suit fair and square, despite the costs.
The guy has the rights to the name, the case is cristal clear. And if someone owns the name you can either buy him out or look for another name if he doesn't want too.
The only reason Google hast taken this to court is to generate as many costs as possible until he gives up the name. If someone with less money than Giersch had owned the name he would already be bankrupt.
On DigitalPoint, the angle shifted to Google's offering price of $250,000 for the Gmail name. Many feel that it was a low offer and that Giersch was correct to have turned them down.
Discussion at WebmasterWorld and DigitalPoint.
- MSN adCenter Adds Click Quality Reports - 2007-07-06 11:05:25-04
According to the MSN adCenter Blog and werty on WebmasterWorld, Microsoft adCenter has released click quality reports to provide advertisers with more information about received clicks.
adCenter has now classified low-quality clicks that will not be billed, which include invalid clicks, clicks that appear to be unusual activity, clicks that have low/unclear commercial intent, clicks that originate from spiders, and clicks that should be filtered out for other reasons.
The adCenter blog walks you through how to access these new reports:
1. After signing in to your Microsoft adCenter account, click the Reports tab.
2. In the Report drop-down list, select either Campaign Performance or Account Performance.
3. In the Report View drop-down list, select Summary.
4. In the Date Range drop-down list, select the date range you want to work with.
5. Under Customize this report, in the Columns and values row, select Customize report layout.
In the Available values section, you will now see several new column headings:
* Low-quality clicks
* Low-quality impressions
* Low-quality click filtration rate
* Low-quality impression filtration rate
* Low-quality click conversions
* Low-quality click conversion rateYahoo and Google have also taken steps to take action on PPC quality with quality based pricing and smart pricing for AdSense. Google is rolling out new tools for advertisers, including IP exclusion and performance reporting, so this is a good step for adCenter.
Forum discussion at WebmasterWorld.
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