SEO Book.com
Search engine optimization and search engine marketing news. A new chapter every day.
Search engine optimization and search engine marketing news. A new chapter every day.
- Reporters Read Your Blog Comments - 2007-06-22 04:28:40-04
I recently saw another person mention that they were contacted by the mainstream media based on a blog comment they wrote on someone else's website.
- Undeveloped .com Domain Name Prices vs SEO Service Prices - 2007-06-23 04:36:09-04
Post comparing the value and prices of web based businesses, undeveloped domain names, and SEO services.
- The Haunting Archives of Ethically Driven Publishers - 2007-06-24 02:31:31-04
Many of the A list bloggers who talked trash about paid blog reviews ended up doing what they claimed to despise.
- Buying Sites for Search Engine Ranking Domination - 2007-06-25 01:00:13-04
The New York Post published an article about how some large companies are buying websites as a search marketing technique.
- Tracking the Growth of Competing Sites - 2007-06-26 03:01:42-04
Post offering general tips on how to track the growth of competing sites.
- Website Sustainability: What Percent of Your Traffic Comes From Search Engines? - 2007-06-26 20:10:28-04
If you have a site that earns far beyond your living costs, and it is almost entirely reliant on search for income, then one of the best moves you can make for the sustainability of that site is to lower the percentage of traffic that comes from search by creating other traffic sources.
- The Evolution of a Profitable Site - 2007-06-26 20:19:05-04
The following is the three step process that I view as the best path for creating sustainable sites that are valuable, successful, and profitable.
- Why an RSS Subscriber is Worth 1,000 Links - 2007-06-26 20:30:48-04
The type of people who subscribe to sites are also the type of people who write about that topic. If you have built up trust and a following your ideas spread faster than the competition.
- Leveraging Your Search Knowledge to Market to Different Communities - 2007-06-27 00:42:13-04
In almost every field you can make your content seem more linkable and more remarkable by talking about it as though it is a search play rather than a pure content website.
- Search, Gatekeepers, & The Pending Online Security Wars - 2007-06-27 03:34:48-04
As email filtering gets better many of the true scammers of the web are shifting to distributing adware on websites. As terrorism is used to help politicians push their agendas, fear marketing and the concept of security are only going to grow in importance online as well.
- Was MySpace an Overnight Success? - 2007-06-27 23:51:05-04
MySpace may have appeared as an overnight success, but it didn't hurt that eUniverse had years of experience launching numerous high growth community sites.
- Do Article Submissions Work for SEO? - 2007-06-28 00:08:50-04
Graywolf recently got community feedback about the effectiveness of syndicating articles as an SEO technique.
- How Interactive Media is Changing Marketing - 2007-06-28 04:59:55-04
I believe that the move toward efficiency by ad networks is hollowing out the profitability and sustainability of publishing business models that are not overtly biased.
- Google Custom Search Engine - 2007-06-28 21:09:22-04
Google recently made it far easier and faster to create Google custom topic related search engines.
- Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies - 2007-06-29 00:38:04-04
Comprehensive overview of how domain names play into SEO and online marketing.
- Tips for Using Google's Traffic Estimator for Keyword Research - 2007-06-30 01:40:35-04
When using Google's Traffic Estimator tool remember that if you do not wrap the word in quotes or brackets they are returning the estimated spends and traffic volume for the broad match version of the keyword.
- Closed Platforms & Proprietary Formats Kill Market Opportunity - 2007-06-30 05:55:45-04
This is a free flowing post based on interesting links of interest I recently came across. It compares online markets to offline markets.
- Does Search Disrupt the Business World? - 2007-07-01 06:57:27-04
Google is at least as greedy as any of the companies they claim to be morally superior to.
- Content Without Subscribers Will Become Worthless - 2007-07-02 21:46:39-04
Book publishers are starting to publish far more content online. This trend will gentrify the web, killing the profitability of many lowbrow publishing models.
- How Likable is Your Niche? How Lovable is Your Brand? - 2007-07-03 04:40:59-04
In some dirty industries there are parallel markets/messages/ideas that have similar business models, but are loved and marketed as though they are pure and do nothing but improve the world. As long as your industry is viewed as being dirty it is hard to get much traction outside of it until your industry grows up, you get good at relating your industry to other industries, and/or wrap your brand around a market that is easier to like.
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