::: THE PULSE OF THE SEARCH MARKETING COMMUNITY :::
A well-rounded view on search engines and search engine marketing by senior members of the major SEO/SEM forums on the Internet.
- Yahoo SmartAds Bridging Search Ads & Behavioral Targeting - 2007-07-02 09:11:00-04
The New York Times reports Yahoo is launching "SmartAds." SmartAds is a product that leverages behavioral targeting data with search data, to generate "custom advertisements on the fly."
How does it work?
For example, a person who had recently searched for information about blenders might see an ad from Target that gives the prices for the blenders that are on the shelves in the store closest to that person's home.
The advertiser gives Yahoo their logos, tag lines and images. The store owner will provide details about what the store offers to Yahoo. Yahoo will then match the retailers products and image creatives with the Yahoo users' demographics and actions across the web, to deliver a targeted and customized ad.
"We're doing real-time creative assembly that leverages what we know about our audience," Mr. Teresi said. "You can buy the entire Wall Street Journal site, and when a female shows up, we will create a different ad or when someone from New York shows up, another one."
Behavioral targeting is nothing new. But making display ads work more like search ads, "applying personalization to display ads, so they work like search and listing ads," just shows that the search ad model works - and works well.
Forum discussion at WebmasterWorld and DigitalPoint Forums.
- Yahoo! Slurp Crawling Wild? - 2007-07-02 09:20:53-04
WebmasterWorld and DigitalPoint Forums thread report a spike in activity with Yahoo Search's web crawler, Slurp.
People have noticed a large increase in page hits and bandwidth usage, caused by Yahoo! Slurp recently.
I run several sites and I have the same problem. In fact, if Y! were to send me 1 visitor for every 10 bot visits I would need a dedicated server to handle the traffic :o)
i used to get like 4-5 at a time, but in the last few days it jumped like 8-10 and today it was an all time high of about 18 yahoo bots at a time. i havent checked the total of the bots/day but its surely going to be a larger number today
There are enough posts for me to report this, but not enough to say this is happening to a large percentage of site owners.
Forum discussion at WebmasterWorld and DigitalPoint Forums.
- Google Accounts Security Issue Confuses User Authentication - 2007-07-02 10:15:52-04
A very strange thing happened to a member who posted about her experience in Google Groups. Apparently, while logged into her Google account, she was browsing forums threads. When trying to respond to messages, she noticed that replying failed. It was at that point that she noticed that she was logged in as a different user. The strange thing is that she's never seen this email address before. Is Google accidentally mixing up user login sessions? It has happened to the particular user with multiple unknown email addresses.
Susan Moskwa updated the thread to report that Google treated this as a high priority issue. Adam Lasnik later reported that Google has completely resolved the problem. The affected user later confirmed that she has not run into this issue any longer.
Forum discussion at Google Groups .
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