Wednesday, August 15, 2007

Affiliate Manager News - August 15, 2007

Be sure to check in at the AffiliateManager.net Forum for the latest news in affiliate marketing.

Looking for a job? Check out the Affiliate Manager Job Center at http://www.affiliatemanager.net/forums/index.php?showforum=4

Topics in this issue:

  1. Watch Affiliate Summit 2007 East Videos
  2. The Clickable Video Affiliate Project
  3. Heather Paulson on the Affiliate Thing
  4. MC Kukral and Speaker Submissions for Affiliate Summit
  5. Affiliate Facebook Apps
  6. Florida Attorney General Investigates Affiliate Marketers


1. Watch Affiliate Summit 2007 East Videos

The videos from sessions at Affiliate Summit 2007 East, which took place July 8-10, 2007 in Miami, are now available to all.

Take a look at the Affiliate Summit agenda to see details on each of the educational sessions.

The videos cover a wide array of topics, including analytics, blogs, communities, contextual ads, Internet law, PPC, SEO, UK Affiliate Marketing, video, viral marketing, Web 2.0 , and much more.

Go to http://www.ase07.com for the Affiliate Summit 2007 East videos.


2. The Clickable Video Affiliate Project

Missy Ward and myself are about to launch a new affiliate site centered around video and affiliate programs.

The site will center on each of us creating videos reviews of products and services we use and like.

We'll be powered by the Qoof technology, and plan to review pretty much anything that touches our lives, such as Web hosting companies, coffee makers, mobile phones, and shoes.

If you're interested providing your product or service for review, contact us to let us know what you've got and which one of us you'd like to review it.

Stay tuned for more details.


3. Heather Paulson on the Affiliate Thing

Lisa Picarille and myself welcomed Heather Paulson, affiliate marketing veteran and Director of Online Marketing for KUE Digital Inc.

Topics discussed included affiliate approval guidelines, recruiting affiliates via blogs, and beating ad blockers.

We also discussed the explosion of Facebook applications in affiliate marketing, creeps squatting on domains, investigations by the Attorney General of Florida, toilet paper by subscription from Amazon, mobile marketing growth, and the new issue of Revenue magazine.

Listen to this episode now. The Affiliate Thing show airs weekly on Wednesdays at noon EST. Tune in at http://www.WebmasterRadio.FM.

Subscribe to the Affiliate Thing RSS feed or send a blank e-mail to affiliatething@aweber.com to get each podcast delivered by e-mail.


4. MC Kukral and Speaker Submissions for Affiliate Summit

Jim Kukral is going to be the MC for Affiliate Summit 2008 West, taking place February 24-26, 2008 at the Rio All-Suite Hotel & Casino in Las Vegas.

We're excited to have Jim Kukral on board, and we look forward to an interesting kick-off to Affiliate Summit next January.

And we share the sentiments of Sam Harrelson

"I look forward to a Steve Ballmer like performance from Jim in Las Vegas."

Also, speaker proposals are now being accepted for Affiliate Summit 2008 West. The submission deadline is October 26, 2007.

More details at http://blog.affiliatesummit.com/2007/08/09/speaker-submissions-for-affiliate-summit-2008-east/ .


5. Affiliate Facebook Apps

Facebook applications, small programs within Facebook that interact with Facebook users, are catching on in affiliate marketing among merchants and affiliates.

Zappos has one that enables you to "share your favorite products and brands from Zappos.com with all of your friends."

I read in the Amazon Web Services Developer Connection Newsletter yesterday where Amazon is encouraging Amazon ECS developers to try their hand at creating Facebook applications.

If you are an Amazon ECS developer, the more Facebook users that choose your application and use it in a way that sends traffic to Amazon, the more money you can earn at rates up to 10% by participating in the Amazon Associates Program.

Some examples of applications built for Facebook by developers using Amazon Associates and ECS (note that you'll need to be logged into Facebook to view these):

  • iRead: Uses the ECS Search and List APIs to allow users to display their Amazon.com wishlist on their Facebook profile pages
  • Amazing Giftbox: Uses the ECS Search API to allow Facebook users to send any product on Amazon.com as a virtual gift to their friends
  • Amazing Wishlist: Uses the ECS Wishlist API to allow users to display Amazon.com wishlists on their Facebook profiles

Last week, on the Affiliate Thing show, super affiliate Connie Berg talked about plans to get a Facebook app going.

And I've come across some other affiliates that are already running affiliate Facebook apps, including CheapCheapCheap.org Deals and Shopaneer.

Last, but not least, there is a new Facebook app from Affiliate Summit. But it comes at things from a different, more benevolent angle.

The purpose is to bring awareness to the scourge of badware. Get your Affiliate Summit Badware Protection at http://www.badware.com.


6. Florida Attorney General Investigates Affiliate Marketers

I just came across some "Active Public Consumer-Related Investigations" by the Economic Crimes Unit of the Office of the Attorney General in Florida.

The following affiliate marketing related companies are being investigated:

Intermark Media Inc.
Case Number: L07-3-1058
Allegation or issue being investigated: Affiliate network using deceptive ads to enroll consumers into monthly subscription plans.

Media Breakaway, LLC
Case Number: L07-3-1055
Allegation or issue being investigated: Affiliate network using deceptive ads to enroll consumers into monthly subscription plans.

Think Partnership Inc.
Case Number: L07-3-1059
Allegation or issue being investigated: Affiliate network using deceptive ads to enroll consumers into monthly subscription plans.

Traffix, Inc.
Case Number: L07-3-1057
Allegation or issue being investigated: Affiliate network using deceptive co-registration paths to enroll consumers into monthly subscription plans.

W3i, LLC
Case Number: L07-3-1056
Allegation or issue being investigated: Online marketer using deceptive co-registration paths to enroll consumers into monthly subscription plans.

Please note - the existence of an investigation does not constitute proof of any violation of law.


As always, I'd love to hear from you! Drop me a line and let me know if you have any suggestions or questions.

Take care,
Shawn Collins

scollins@affiliatemanager.net
http://www.affiliatemanager.net
(908) 364-2767




Shawn Collins Consulting, 221 Sherman Ave Ste #8 PMB 185, Berkeley Heights, NJ 07922-1173 USA


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