Locally, the difference between marketing to other businesses and marketing to consumers isn't that big.

ClickZ Experts
Commentary, opinion, advice, and thought leadership from interactive marketing's leading practitioners.

1. B2B and B2C Marketers Can Learn From Each Other - 2007-08-15 22:55:15-04
   Locally, the difference between marketing to other businesses and marketing to consumers isn't that big.
   
2. Online Shoppers Take Their Time - 2007-08-15 22:55:15-04
   Five things marketers can do to close the sale.
   
3. Conversion Funnel Folly, Part 1 - 2007-08-16 22:55:38-04
   If all you're getting are reports, you aren't getting any intelligence. Part one of a series.
   
4. Will an Economic Recession Hurt SEM? - 2007-08-16 22:55:38-04
   Or will it help SEM?
   
5. Playing the Tracking Game - 2007-08-16 22:55:38-04
   Is measuring rich media or video just crazy talk?
   
6. Good Content in Bad Places - 2007-08-17 08:46:07-04
   When your online content is scraped, stolen, or splogged: a what-to-do guide.
   
7. Big-Time Black Hat - 2007-08-19 23:11:33-04
   What the spammers are up to (don't try this at home, folks).
   
8. The Overflowing Inbox - 2007-08-19 23:11:33-04
   Managing your inbox while you're away.
   
9. Do You Need an Actual Web Site? - 2007-08-19 23:11:33-04
   How people use the Web is shifting. Is a full-on Web site the way to reach them?
   
10. Keeping Consumer Trust During a Crisis - 2007-08-20 22:39:52-04
    At what point does sight, sound, and motion make a difference when connecting with consumers in a crisis?
    
11. Performance Media Planning and Buying, Part 1: Paying for Leads and Actions - 2007-08-20 22:39:52-04
    Get up to speed on performance based media buys. First of a two-part series.
    
12. Defining Web Analytics - 2007-08-20 22:39:52-04
    Web analytics must be about more than site performance.
    
13. Behavioral on a Shoestring? - 2007-08-21 23:56:32-04
    Behavioral targeting is all the rage. But can you do it on a shoestring?
    
14. Selling SEM Upstream in the Enterprise - 2007-08-21 23:56:32-04
    The benefits and requirements of solid SEM work.
    
15. Archive Your B2B E-Newsletters for SEO Success - 2007-08-21 23:56:32-04
    Make your past newsletters keep working for you.
    
16. Facebook as a B2B Marketing Tool - 2007-08-22 23:29:33-04
    Facebook was originally a personal social network. But that hasn't stopped businesses from adapting its features to suit their networking and promotional needs.
    
17. Are You Interested in E-Mail ROI? - 2007-08-22 23:29:33-04
    There's a genuine need for information and exchanges that focus on building positive ROI through e-mail. Let's get organized!
    
18. Marketing in Uncertain Times - 2007-08-22 23:29:33-04
    Action steps to take now to prepare for any crisis that may lie ahead.
    
19. Mobile: The New Human Connection - 2007-08-22 23:29:33-04
    Creating social networks is no longer just about interpersonal relationships. The most tangible connections are born from personal relationships enhanced by mobile technology.