Tuesday, August 21, 2007

Sale + Email = More Sales

Many businesses focus their marketing efforts on acquiring
new customers.

They spend countless dollars and hours trying to keep a
steady stream of new visitors coming to their stores and
websites to purchase from them.

Getting new customers can be expensive - after all, to get
new ones, you have to determine where to advertise, how to
get people to your door/site, how to convert people from
prospects to customers... it can be a lot of work!


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An Easy Source Of Income - That's Easy To Overlook
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So why don't more businesses put the same effort into their
existing customers?

These are people who have already done business with you
and are much more likely to buy (again) than someone who
hasn't purchased from you before. Yet too many businesses
fail to market to their own customers after a sale.


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Customer Follow Up - Cheap AND Automated!
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You don't have to spend time and money getting your own
customers to find your store or site - they've already been
there and purchased! They're the most qualified prospects
you have - they're in search of what you're selling and
they trusted you enough to purchase from you.

The difference between businesses who turn one-time buyers
into loyal, lifelong, repeat customers, and those that
don't is...


  The ones who do it, do it, and those who don't, don't.


That's it. You have a choice: communicate with customers
and turn them on to other related products they might
benefit from. Keep at the front of their minds and inboxes,
show them you stand behind your products and value their
patronage. Boost your revenues.

Or don't.

The best part?  Even if you're busy, it's easy to follow up
with customers by email - it's automated! So get your buyers
onto a customer list after purchase and start communicating
with them!

You can:

  * thank your customers for purchasing.

  * offer helpful advice related to the product or service
    they purchased from you.

  * suggest other products, services or resources to get
    the most possible value out of their purchase, and to
    boost your revenue per customer.


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Integrate Your Shopping Cart With AWeber
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For businesses using an online shopping cart service, it
really is a simple automated process - when someone buys,
they can be added to a customer list using the payment
notification email and one of our email parsers.

We have parsers/integration set up for popular carts like:

  * PayPal
  * Clickbank
  * 1ShoppingCart
  * 2Checkout
  * PayDotCom
  * Volusion

Head over to our Knowledge Base for more details on how to
integrate your shopping cart with AWeber:

  http://cosmicbreath.aweber.com/faq/search/Shopping+Cart

(If you use an online cart that we don't have a parser for
yet, contact us about setting up integration for it!)

To Your Success!

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