Wednesday, August 15, 2007

Show Businesses How To Follow Up After The Sale

Many businesses focus their marketing efforts on acquiring
new customers.

They spend countless dollars and hours trying to keep a
steady stream of new visitors coming to their stores and
websites to purchase from them.

Getting new customers can be expensive - after all, to get
new ones, a business has to determine where to advertise,
how to get people to their door/site, how to convert people
from prospects to customers... it can be a lot of work!


  An Easy Source Of Income - That's Easy To Overlook
  --------------------------------------------------

So why don't more businesses put the same effort into their
existing customers?

These are people who have already done business with them
and are much more likely to buy (again) than someone who
hasn't purchased before. Yet too many businesses fail to
market to their own customers after an initial sale.


  Customer Follow Up - Cheap AND Automated!
  -----------------------------------------

A business doesn't have to spend time and money getting its
own customers to find their store or site - they've already
been there and purchased!

All they have to do is... not drop the ball.

That's it. Just communicate with customers and turn them on
to other related products they might benefit from. Keep at
the front of their minds and inboxes.

The best part?  Even if the business owner is busy, it's
easy to follow up with customers by email - it's automated!

Tell your visitors to get their buyers onto a customer list
after purchase and put a follow up sequence in place to
start communicating with them.

This enables them to:

  * thank people for purchasing

  * offer helpful advice related to the product or
    service purchased

  * suggest other products, services or resources to get
    the most possible value out of their purchase


  AWeber Integrates With Major Shopping Carts
  -------------------------------------------

For businesses using an online shopping cart service, it
really is a simple automated process - when someone buys,
they can be added to a customer list using the payment
notification email and one of our email parsers.

We have parsers/integration set up for popular carts like:

  * PayPal
  * Clickbank
  * 1ShoppingCart
  * 2Checkout
  * PayDotCom
  * Volusion

Send your visitors to our Knowledge Base for more details
on how to integrate their cart with AWeber:

  http://www.aweber.com/faq/search/Shopping+Cart?101972

(If your visitors use an online cart that we don't have a
parser for yet, just have them contact us about setting up
integration for it!)


  Some Sample Ad Copy For You
  ---------------------------

To help you promote our shopping cart integration, here are
some sample text ads you might sprinkle among your site,
newsletter or blog:

-----

  Turn One-Time Buyers Into Loyal Repeat Customers!
  AWeber's Shopping Cart Integration Makes It Easy!
   http://www.aweber.com/faq/search/Shopping+Cart?101972

-----

  One Purchase Is Good... But Two Is Better!
  Follow Up With Customers After The Sale Automatically
   http://www.aweber.com/faq/search/shopping+cart?101972

-----


  How's Your Affiliate Campaign Coming?
  -------------------------------------

Are you finding the resources you need to succeed as an
AWeber affiliate? What else can we offer to make it easier
for you to help businesses embrace email marketing and
email follow up?

Reply to this email and let us know what we can do to help
you raise your affiliate sales!

Not an affiliate yet? Sign up!

  http://www.aweber.com/affiliates.htm?id=101972

To Your Success!

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