Many businesses focus their marketing efforts on acquiring
new customers.
They spend countless dollars and hours trying to keep a
steady stream of new visitors coming to their stores and
websites to purchase from them.
Getting new customers can be expensive - after all, to get
new ones, a business has to determine where to advertise,
how to get people to their door/site, how to convert people
from prospects to customers... it can be a lot of work!
An Easy Source Of Income - That's Easy To Overlook
--------------------------------------------------
So why don't more businesses put the same effort into their
existing customers?
These are people who have already done business with them
and are much more likely to buy (again) than someone who
hasn't purchased before. Yet too many businesses fail to
market to their own customers after an initial sale.
Customer Follow Up - Cheap AND Automated!
-----------------------------------------
A business doesn't have to spend time and money getting its
own customers to find their store or site - they've already
been there and purchased!
All they have to do is... not drop the ball.
That's it. Just communicate with customers and turn them on
to other related products they might benefit from. Keep at
the front of their minds and inboxes.
The best part? Even if the business owner is busy, it's
easy to follow up with customers by email - it's automated!
Tell your visitors to get their buyers onto a customer list
after purchase and put a follow up sequence in place to
start communicating with them.
This enables them to:
* thank people for purchasing
* offer helpful advice related to the product or
service purchased
* suggest other products, services or resources to get
the most possible value out of their purchase
AWeber Integrates With Major Shopping Carts
-------------------------------------------
For businesses using an online shopping cart service, it
really is a simple automated process - when someone buys,
they can be added to a customer list using the payment
notification email and one of our email parsers.
We have parsers/integration set up for popular carts like:
* PayPal
* Clickbank
* 1ShoppingCart
* 2Checkout
* PayDotCom
* Volusion
Send your visitors to our Knowledge Base for more details
on how to integrate their cart with AWeber:
http://www.aweber.com/faq/search/Shopping+Cart?101972
(If your visitors use an online cart that we don't have a
parser for yet, just have them contact us about setting up
integration for it!)
Some Sample Ad Copy For You
---------------------------
To help you promote our shopping cart integration, here are
some sample text ads you might sprinkle among your site,
newsletter or blog:
-----
Turn One-Time Buyers Into Loyal Repeat Customers!
AWeber's Shopping Cart Integration Makes It Easy!
http://www.aweber.com/faq/search/Shopping+Cart?101972
-----
One Purchase Is Good... But Two Is Better!
Follow Up With Customers After The Sale Automatically
http://www.aweber.com/faq/search/shopping+cart?101972
-----
How's Your Affiliate Campaign Coming?
-------------------------------------
Are you finding the resources you need to succeed as an
AWeber affiliate? What else can we offer to make it easier
for you to help businesses embrace email marketing and
email follow up?
Reply to this email and let us know what we can do to help
you raise your affiliate sales!
Not an affiliate yet? Sign up!
http://www.aweber.com/affiliates.htm?id=101972
To Your Success!
Wednesday, August 15, 2007
Affiliate Manager News - August 15, 2007
Be sure to check in at the AffiliateManager.net Forum for the latest news in affiliate marketing. Looking for a job? Check out the Affiliate Manager Job Center at http://www.affiliatemanager.net/forums/index.php?showforum=4 Topics in this issue:
Take a look at the Affiliate Summit agenda to see details on each of the educational sessions. The videos cover a wide array of topics, including analytics, blogs, communities, contextual ads, Internet law, PPC, SEO, UK Affiliate Marketing, video, viral marketing, Web 2.0 , and much more. Go to http://www.ase07.com for the Affiliate Summit 2007 East videos. The site will center on each of us creating videos reviews of products and services we use and like. We'll be powered by the Qoof technology, and plan to review pretty much anything that touches our lives, such as Web hosting companies, coffee makers, mobile phones, and shoes. If you're interested providing your product or service for review, contact us to let us know what you've got and which one of us you'd like to review it. Stay tuned for more details. Topics discussed included affiliate approval guidelines, recruiting affiliates via blogs, and beating ad blockers. We also discussed the explosion of Facebook applications in affiliate marketing, creeps squatting on domains, investigations by the Attorney General of Florida, toilet paper by subscription from Amazon, mobile marketing growth, and the new issue of Revenue magazine. Listen to this episode now. The Affiliate Thing show airs weekly on Wednesdays at noon EST. Tune in at http://www.WebmasterRadio.FM. Subscribe to the Affiliate Thing RSS feed or send a blank e-mail to affiliatething@aweber.com to get each podcast delivered by e-mail. We're excited to have Jim Kukral on board, and we look forward to an interesting kick-off to Affiliate Summit next January. And we share the sentiments of Sam Harrelson…
Also, speaker proposals are now being accepted for Affiliate Summit 2008 West. The submission deadline is October 26, 2007. More details at http://blog.affiliatesummit.com/2007/08/09/speaker-submissions-for-affiliate-summit-2008-east/ . Zappos has one that enables you to "share your favorite products and brands from Zappos.com with all of your friends." I read in the Amazon Web Services Developer Connection Newsletter yesterday where Amazon is encouraging Amazon ECS developers to try their hand at creating Facebook applications.
Some examples of applications built for Facebook by developers using Amazon Associates and ECS (note that you'll need to be logged into Facebook to view these):
Last week, on the Affiliate Thing show, super affiliate Connie Berg talked about plans to get a Facebook app going. And I've come across some other affiliates that are already running affiliate Facebook apps, including CheapCheapCheap.org Deals and Shopaneer. Last, but not least, there is a new Facebook app from Affiliate Summit. But it comes at things from a different, more benevolent angle. The purpose is to bring awareness to the scourge of badware. Get your Affiliate Summit Badware Protection at http://www.badware.com. The following affiliate marketing related companies are being investigated: Intermark Media Inc. Media Breakaway, LLC Think Partnership Inc. Traffix, Inc. W3i, LLC Please note - the existence of an investigation does not constitute proof of any violation of law. As always, I'd love to hear from you! Drop me a line and let me know if you have any suggestions or questions. Take care,
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Shawn Collins Consulting, 221 Sherman Ave Ste #8 PMB 185, Berkeley Heights, NJ 07922-1173 USA
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